Centara Karon Resort Phuket has reopened its doors after undergoing extensive renovations. This is not just a cosmetic makeover; it’s a comprehensive upgrade aimed at addressing various challenges and achieving the goal of becoming the best family resort in the Karon Beach area.
Adapting to Challenges, Aiming for Sustainable Growth
Phuket remains a popular tourist destination, but it faces numerous challenges. The global economic fluctuations, international conflicts, infrastructure issues, and labor shortages all impact the island’s tourism industry. Centara Karon Resort Phuket recognizes these challenges and is focused on sustainable development. This includes efficient management, energy conservation, and environmental care. The resort has implemented initiatives such as wastewater reuse and solar panel installation to reduce energy consumption.
Meeting the Diverse Needs of Tourists
In addition to external challenges, tourist behavior has changed. Today’s travelers have diverse needs, seeking personalized experiences and a wider range of activities. Centara Karon Resort Phuket has adjusted its strategy to focus on providing more personalized services and organizing a variety of activities to meet the needs of all tourist groups.
Expanding Customer Base, Targeting Families, Russians, and Europeans
Currently, the main customer base of Centara Karon Resort Phuket is split evenly between Russians and Australians, each accounting for about 40%. However, after the renovation, the resort plans to expand its customer base to include more families, Russians, and Europeans. The opening of the Pool Villa in the fourth quarter of 2025 is expected to attract more customers from the Middle East.
Maintaining Leadership with Outstanding Strengths
Centara Karon Resort Phuket is confident in maintaining its market leadership through its key strengths:
- Location: Situated on the peaceful Karon Beach, perfect for relaxation, close to tourist attractions and the local community.
- Rooms: Larger than other hotels in the Karon Beach area, modernly decorated and equipped with comprehensive amenities.
- Facilities: Complete facilities catering to all needs, especially for families, such as a water park, kids’ club, and swimming pools.
- Service: Warm, friendly, and attentive to every detail.
From Family Segment to Premium Family Resort
This renovation elevates Centara Karon Resort Phuket from its previous focus on the family segment to a premium family resort. It offers a superior vacation experience, catering to the needs of families, Russians, and Europeans, with the long-term goal of becoming the best hotel for families.
Centara Karon Resort Phuket: 4 Zones, 4 Styles, Choose Your Relaxation
The resort is divided into four zones: The Terrace, The Lagoon, The Tropicale, and The Cabanas. Each zone has its own unique character and charm.
- The Terrace: Luxuriously decorated, spacious rooms with private balconies offering sea or garden views, ideal for couples and families seeking comfortable relaxation.
- The Lagoon: Rooms surrounded by swimming pools, providing a refreshing and relaxing atmosphere, perfect for those who enjoy poolside relaxation. Offers a variety of Superior and Deluxe rooms to choose from.
- The Tropicale: Designed specifically for families, with spacious areas and comprehensive amenities to ensure a happy vacation for everyone.
- The Cabanas: Private villas offering maximum privacy with outdoor pools, private check-in areas, and a lounge, perfect for an exclusive getaway.
Diverse Room Styles to Meet Every Need
The resort offers a variety of room types, stylishly decorated and equipped with full amenities such as air conditioning, television, minibar, and Wi-Fi.
- Deluxe Spa Suite Ocean View: Luxurious room with an outdoor jacuzzi on a private balcony, offering city views for relaxation and soaking in the atmosphere.
- Villas: Providing privacy with outdoor pools, perfect for group vacations or large families.
Comprehensive Facilities for the Whole Family
This resort is ideal for a family vacation with its wide range of facilities and activities:
- Swimming Pools: 3 swimming pools and 2 children’s pools for everyone to enjoy and relax.
- SPA Cenvaree: Offers a variety of relaxing massages and treatments.
- Fitness Center: For health-conscious guests who want to stay in shape.
- Activities: A variety of activities such as table tennis, games, and activities for children and adults.
- Kids’ Club: Provides children with fun and educational activities.
- Babysitting Service: For families who need some private time.
Indulge in Delicious Cuisine, Diverse Styles
The resort offers a variety of restaurants and bars to satisfy every need:
- Bistro Grill & Bor: Serves international cuisine and delicious Thai dishes.
- Escape Pool Club: International restaurant offering meals in a relaxed poolside atmosphere.
- Pink Social: A beverage bar where you can enjoy a variety of drinks.
- Tropix, Koh Kool, and Splash Deck: Poolside bars where you can sip cool drinks while enjoying the pool view.
Meeting and Banquet Rooms, Ready to Host Any Event
The resort has meeting and banquet rooms of various sizes, located near the villa zone, ready to accommodate meetings, seminars, and various banquets.
