Central Phuket celebrates over half a decade of success reinforcing its status as The World’s Luxury Magnitude in the heart of a world-class seaside city, bringing together the greatest luxury brands to provide world-class shopping experience for tourists from around the world in all aspects. New luxury brand stores are continuously opening and growing, with a goal to expand the Luxury Zone fourfold by 2026 to accommodate the launch of many leading brands.
Dr.Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “With Central Pattana’s vision for continuous city pioneering, Central Phuket has been alongside the people of the province as a center of life since 2004. We recognized the high potential of the city and thus opened Central Phuket Floresta in 2018 to cater to the Luxury Lifestyle, comparable to world-class seaside cities such as the Riviera, Santorini, Miami Beach, and Hawaii. This reflects the vision we set years ago to make Central Phuket The World’s Luxury Magnitude, aligning with the government’s strategic plan to develop Phuket into ‘Top Destination for Global Jetsetter,’ attracting high purchasing power globally. Central Phuket Floresta, the only world-class luxury mall in the heart of Phuket, hosts numerous global luxury brands. It plays a crucial role in promoting quality tourism through the ‘Quantity to Quality spending’ initiative, a policy supported by both the public and private sectors to ensure that Phuket remains a year-round destination without a low season. The shopping center continues to grow, currently boasting 30% more traffic than before the COVID-19 pandemic.”
Wilaiporn Pitimanaaree, Senior Vice President of Central Phuket Shopping Centre, Central Pattana plc. said: Phuket ranks as the second-largest economic contributor after Bangkok. In 2023, tourism generated over 380 billion baht in tourism revenue, and this year the revenue is set to reach 450 billion baht. By the end of this year, it is expected that more than 12 million tourists will have traveled to Phuket, ranking it second in the country after Bangkok. Phuket is considered the “second home” for both Thai and foreign millionaires, known as Asia’s Richest Beach Residential with infrastructure ready to accommodate tourists from around the world, including the expansion plans for Phuket International Airport Phase 2 expected to be completed by 2029, there are various amenities available such as hospitals, international schools, yacht marinas, golf courses, and private jet facilities. Central Phuket will fulfill the government’s objective of promoting a Sustainable Economy, establishing Phuket as a global hub across multiple dimensions, including Culinary, Medical & Wellness, Sport Tourism, Education, Smart City, Marina, and MICE.
Three success strategies that make Central Phuket ‘The World’s Luxury Magnitude’
Exhibition of World-Class Luxury Brands:
- Gathers together 14 leading luxury brands the largest collection outside Bangkok, reinforcing its status as a prime destination for renowned brands, including BALENCIAGA, BOTTEGA VENETA, BURBERRY, CHRISTIAN LOUBOUTIN, DIOR, GUCCI, HERMÈS, LOUIS VUITTON, OMEGA, PMT THE HOUR GLASS, SAINT LAURENT, VERSACE and ZEGNA, with PRADA, which is set to open soon.
- Exclusive Beach Collection: Offering exclusive items available only in world-class seaside tourist destinations such as Santorini, Miami Beach, the Riviera, Hawaii, Sydney, Dubai, and Hong Kong.
- World-class sales performance: Many brands have achieved top sales rankings at Central Phuket, with some products reaching top global sales ranks
- Store Expansion: Several brands are preparing to expand their store spaces nearly doubling in size by the end of 2024, and some brands are planning to relocate to larger areas.
- Luxury Zone Expansion: Central Phuket is set to expand its luxury zone from the current 2,000 sq.m. to 8,000 sq.m. by 2026 (quadrupling in size), to accommodate several leading brands.
The1 database shows that Central Phuket customers have the highest spending per person among all Central Pattana shopping centers nationwide, with Wealth Segment customers spending up to 45% more than other branches. This reflects the growth of Thailand’s luxury product market, valued at approximately 1.6 trillion baht. The market is projected to expand by 5.62% by 2028, surpassing Singapore.
Experience the Exceptional:
- Central Phuket offers a high-end experience tailored specifically for VVIP customers, with exclusive clubs featuring luxury services, currently boasting over 2,300 Tycoon and Millionaire members, who enjoy a plethora of privileges, including Thailand’s first Butler service, Luxe Limo Service, and exclusive dining at Su Va Na Restaurant.
- The Ultimate Dining Experience from various renowned restaurants, such as Su Va Na Restaurant, where you can indulge in exquisite dishes curated by renowned ‘Chef Atanu’. The culinary team crafts unique flavors using the finest ingredients sourced globally, amidst the only underwater ambiance in Thailand, recently awarded the ‘TOP25 Restaurants Awards Phuket 2023’ and nominated as one of the Top 3 Best Underwater Restaurants, competing with Dubai and Norway. Other notable dining spots include Thai Brasserie By Blue Elephant, offering contemporary Thai cuisine curated by Chef Nooror Somany Steppe, Blue Elephant’s Master Chef. Additionally, enjoy the largest Starbucks Reserve in Phuket, as well as % Arabica and Haidilao, the first branch outside Bangkok.
- World-Class Attractions: Indulge in the best of Aquaria Phuket, the most modern aquarium in Phuket and the largest aquarium in Thailand, housing over 25,000 marine animals. Explore ‘Tales of Thailand,’ a contemporary portrayal of Thai architecture and ways of life from all four regions. Highlights include a large-scale simulated floating market, a unique symbol of Thailand, and the ‘Good Goods’ store, offering Thai-inspired products.
- Exquisite Design – The design integrates modern architecture with Thai arts and literature combined in addition to the abundance of nature and local charms of Phuket. Central Phuket includes various photo attractions such as ‘The Cocoon’, a curved ceiling frame inspired by the traditional fishing way of life, and a touch of Sino-Portuguese architecture. ‘The Great Epic’ is a replica of a sculpture from the tales of the Ramakien, which presents the epic battle between Rama and Ravana, with a large-scale diorama spanning two levels and ‘Rakang’ or contemporary-style bell with its size based on an ancient design. Moreover, Central Phuket gathers globally renowned lifestyle brands that extend their branches outside Bangkok for the first time, including COACH, KATE SPADE, KENZO, MICHAEL KORS, SAMSONITE, LUSH, and more.
Exciting the World:
Central Phuket hosts a series of world-class events and festivals that attract tourists from around the world throughout the year such as Songkran Festival, Pride Month, and the New Year Countdown as well as art exhibitions that regularly gather together leading artists from around the world to ensure that Phuket becomes an art destination landmark.
All of these contribute to addressing the government’s objective of promoting a Sustainable Economy, establishing Phuket as a global hub across multiple dimensions, including Culinary, Medical & Wellness, Sport Tourism, Education, Smart City, Marina, and MICE.
Currently, the Central Group has the second-highest investment in Phuket after Bangkok, comprising 7 hotels, 4 shopping centers, 5 department stores, and 3 condominiums, including other businesses in Central Group, such as Supersports, Power Buy, Thai Watsadu, BnB Home, B2SOffice Mate, Tops Food Hall, Tops Market, Tops Daily, Tops Vita, and more. Additionally, Central Pattana has shopping centers in the southern region, totaling 5 locations, including Central Phuket, Samui, Surat Thani, Nakhon Si Thammarat, and Hat Yai.
Central Phuket is more than just a lifestyle and shopping destination; offering unparalleled experiences in every dimension. It caters to every lifestyle for travelers from around the world.
