Centre Point has unveiled its latest venture, Centre Point Plus Hotel, a new upscale brand designed to cater to discerning travelers seeking premium experiences. The brand’s debut features two prime locations in Bangkok: Silom and Pratunam, strategically positioned to capture the influx of both business and leisure travelers expected with Thailand’s booming tourism industry. With projections of 40 million international visitors this year, Centre Point Plus is poised to elevate the standards of upscale hospitality in the capital.
“Your Plus Happiness”: A Modern Take on Thai Hospitality
Mallika Thasananipan, Senior Vice President of Q.H. International Co., Ltd., the parent company of the Centre Point hotel group under Q.House, emphasizes that Centre Point Plus builds upon the group’s 30-year legacy of hospitality excellence. “Centre Point Plus Hotel embodies the concept of ‘Your Plus Happiness’,” explains Thasananipan, “focusing on delivering joy, comfort, and exclusive experiences tailored to the high-end traveler who values quality, superior service, and unique cultural immersion.”
A Fusion of Heritage and Contemporary Design
Centre Point Plus Hotel distinguishes itself through a unique design philosophy, a collaboration with Associate Professor Dr. Supachai Areerungruang (D.F.A.), a leading expert in multidisciplinary design and contemporary art from Silpakorn University. This partnership has resulted in spaces that seamlessly blend the elegance of Thai artistry with contemporary hotel design, creating an immersive experience that showcases the richness of Thai culture from the moment guests arrive. Each hotel is designed to tell a story, reflecting Thai identity not just through architecture but through an atmosphere that encourages genuine cultural engagement.
The Silom branch draws inspiration from the historic Bang Rak district, a hub of traditional Thai heritage that beautifully intertwines with Bangkok’s modern lifestyle. The hotel’s décor reflects this duality, with murals depicting the captivating beauty of the Chao Phraya River civilization adding a layer of historical depth.
The Pratunam branch, located in the heart of Bangkok’s vibrant fashion and street food scene, exudes a playful yet sophisticated ambiance. Here, Thai art is integrated to create a dynamic and engaging environment, further connecting guests to the local culture.
The 3C Plus Strategy: Enhancing the Guest Experience
Centre Point Plus Hotels enhance the guest experience through the “3C Plus” strategy, ensuring a memorable stay in every aspect:
- Plus Comfort: Luxury is paramount, starting with personalized service from dedicated Guest Relation Officers. Spacious rooms feature double-layered topper beds and premium amenities, including capsule coffee machines, automated toilet bidets, and children’s pools with interactive play features. Guests also have access to convenient services such as a hotel shuttle, a co-working space, and a game room.
- Plus Culture: A deep appreciation for local traditions is evident throughout the hotels, with curated Thai-inspired artwork and décor. This focus on cultural immersion provides an exclusive hospitality experience that connects guests with the heart and soul of Bangkok.
- Plus Care: Centre Point Plus is committed to sustainability through an ESG model. The hotels prioritize eco-friendly products, minimize single-use plastics, and incorporate natural materials, appealing to environmentally conscious travelers.
Omnichannel Strategy and Exclusive Privileges
Centre Point Plus Hotels utilize a digital omnichannel approach to connect with key traveler segments, including business travelers, leisure travelers, and families. Guests who book directly through the Centre Point Always Rewards Program (www.centrepoint.com/rewards) unlock exclusive benefits, such as room discounts, restaurant deals, and partner perks.
Looking Ahead: Expansion and Growth
“Bangkok’s enduring appeal as a top global destination, celebrated for its rich cultural heritage and exceptional hospitality, makes it the perfect backdrop for Centre Point Plus,” says Mallika. “With the anticipated influx of over 40 million international visitors this year, we are confident that Centre Point Plus will not only redefine hospitality standards but also resonate deeply with travelers seeking authentic and enriching experiences. We have set an ambitious revenue target of 700 million baht for 2025 and are actively pursuing expansion opportunities in the Sukhumvit and Chidlom areas in the near future.”
This strategic growth plan underscores Centre Point’s commitment to solidifying its position as a leader in the upscale hospitality market. The brand’s focus on blending modern luxury with authentic Thai cultural experiences positions it for continued success in the dynamic landscape of Bangkok tourism. The emphasis on sustainability and personalized service further reinforces its appeal to the modern traveler, ensuring that Centre Point Plus remains at the forefront of the hospitality industry.
