FUJIFILM Business Innovation (Thailand) Co., Ltd., a leading provider of office solutions and innovative printing technologies, has unveiled its 2024 strategic direction under the theme “Make a Leap to the New Stage.” The strategy emphasizes developing digital solutions to propel Thai businesses in the fast-evolving technological landscape. It integrates four key components: Business Innovation, Office & Document Solutions, Graphic Communication, and Customer Happy Experience, aimed at reinforcing the company’s position in the printing and digital solutions markets while expanding its customer base.
FUJIFILM Business Innovation (Thailand) has set ambitious goals, targeting 29% of its fiscal year 2024 revenue to come from business solutions and IT services, with projections rising to 31% by fiscal year 2026. The company intends to achieve these targets by leveraging flagship products such as the FUJIFILM IWpro, a comprehensive cloud-based solution designed to transform traditional workflows into efficient digital processes.
Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand) Co., Ltd., outlined the 2024 strategy centered on the following four pillars:
- Business Innovation: Developing cutting-edge solutions and services to address business challenges, fostering digital transformation with advanced technologies, including AI, IoT, and cloud services, to enhance customer productivity and adaptability in a dynamic digital environment.
- Office & Document Solutions: Expanding leadership in the digital solutions market by offering innovative products and services tailored to businesses of all sizes, from SMEs to large enterprises, while enhancing nationwide service coverage to better meet diverse customer needs.
- Graphic Communication: Sustaining leadership in the commercial printing sector by introducing advanced technologies and eco-friendly innovations to support the growth of sustainable printing businesses.
- Customer Happy Experience: Prioritizing exceptional customer experiences through rapid and effective support services, building a strong nationwide dealer network, and fostering long-lasting partnerships to ensure satisfaction among customers, business partners, and communities.
FUJIFILM Business Innovation (Thailand) plans to strengthen its role as a key player in Thailand’s digital solutions market by expanding its network of business partners and fostering customer loyalty. Aligning with FUJIFILM Group’s purpose, “Giving Our World More Smiles,” the company is committed to creating value through advanced technologies that drive business growth, enhance brand recognition, and deepen connections with customers, partners, and communities.
“We are committed to delivering innovative digital solutions and services to support businesses in Thailand across all sectors, setting new benchmarks for excellence in innovation and service while fostering growth in a rapidly changing digital landscape,” stated Yanagiya
According to Hayato Tsuboi, Marketing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd., the company’s primary revenue sources include: 1) Business Solutions – Comprehensive document solution services addressing diverse business needs. 2) Office & Document Solutions – Office printers and multifunction devices tailored to business environments. 3) Graphic Communication – Advanced digital production printers and innovative printing solutions.
In 2023, these segments collectively contributed 39% (272 billion baht) to FUJIFILM Holdings Corporation’s total revenue of 696 billion baht. The remainder came from healthcare (33%), imaging solutions (15.9%), and materials-related businesses (12.1%).
With the flagship FUJIFILM IWpro leading the charge, the company anticipates significant growth in IT solutions and services. By 2026, solutions and IT services are expected to contribute 31% to total revenue, reflecting a strategic focus on adapting to market trends and fostering long-term growth.
The Thai IT sector is poised for substantial growth, with spending projected to reach 1 trillion baht in 2023, a 5.8% year-on-year increase, driven by surging demand for software solutions and AI technologies. Despite a stable outlook for printer unit sales, post-pandemic shifts in work patterns have led to declining print volumes. FUJIFILM Business Innovation (Thailand) is capitalizing on this trend by focusing on solutions that integrate seamlessly with evolving work environments, enabling businesses to transition efficiently to digital operations.
Supachai Saengratanadej, General Sales Manager for business solutions and services of FUJIFILM Business Innovation (Thailand) Co., Ltd., said FUJIFILM Business Innovation has over 60 years of expertise and leadership in office solutions and printing machines, particularly with A3 and A4 printers, which currently hold the number one market share. FUJIFILM aims to be a key player in the digital business solutions and services market in Thailand, focusing on developing hardware products and solutions that support the evolving work environment of today and the future. The company also support customers’ digital transformation with seamless integration. In addition, FUJIFILM has developed its flagship digital solution, “FUJIFILM IWpro,” a comprehensive cloud solution designed to transform traditional paper-based workflows into digital processes. It enhances work efficiency, simplifies tasks and increases organizational agility, including document management, collaboration, data analysis, and much more. Currently, the number of this solution’s users in Thailand accounted at the highest in Asia Pacific region.
This reflects the company’s position not only as a leader in office hardware (A3 and A4 printers) but also as a forward-thinking provider of cutting-edge digital solutions. Fujifilm is committed to supporting the transformation of current and future work styles while continuing to strengthen its brand in the regional digital solutions market.
Teraya Sukmark, Strategic Communications Manager of FUJIFILM Business Innovation (Thailand) Co., Ltd., introduced the company’s three-year brand communication plan (2024-2026) under the “Make a Leap to the New Stage” concept. This plan aims to position FUJIFILM Business Innovation as a global leader in digital solutions while aligning with the FUJIFILM Group’s Sustainable Value Plan 2030 (SVP 2030). The SVP 2030 focuses on sustainability across four core areas: environment, health, daily life, and work style, reflecting the company’s commitment to building trust with stakeholders and fostering a better future.
By prioritizing innovation, sustainability, and customer satisfaction, FUJIFILM Business Innovation (Thailand) remains dedicated to driving progress in the Thai business landscape, paving the way for a future defined by excellence and growth, aligning with FUJIFILM’s new group purpose: “Giving Our World More Smiles”.
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