IT CITY, a leading IT retailer in Thailand, has announced its 2025 strategy focused on sustainable growth. The company is emphasizing an enhanced customer experience with a wider range of products, services, and benefits. A key part of this strategy is a new exclusive partnership with AIS, Thailand’s leading mobile network provider.
Sophon Intanate, Managing Director of IT CITY Public Company Limited, stated that the collaboration with AIS will deliver exceptional benefits to customers of both companies. These benefits include:
- Special discounts on new AIS phone numbers for IT CITY customers, available at all IT CITY stores nationwide.
- Exclusive discounts on devices for existing AIS monthly subscribers at all IT CITY stores.
- Additional privileges for IT CITY customers who use AIS services, such as discounts on other products, exclusive event access, and future promotions.
This partnership with AIS, the number one mobile network in Thailand, combines the strengths of both organizations to deliver the best possible experience to customers
IT CITY is actively seeking collaborations with other partners to further expand its product and service offerings.
Strengthening Market Leadership through Strategic Partnership
Prapat Siangjan, Head of Retail Business at AIS, highlighted that AIS is committed to providing the best digital experience through collaborations with various partners. IT CITY is a key partner in this effort, enabling AIS to deliver digital products and services that cater to diverse lifestyles.
“With over 300 branches nationwide, IT CITY reinforces our position as the leading distributor and service provider in Thailand,” said Prapat. “This partnership extends beyond mobile and home internet services. We are also collaborating with IT CITY to establish e-waste disposal points at their stores, demonstrating our shared commitment to sustainability.”
O2O Strategy to Engage the New Generation
IT CITY’s key strategies for 2025, which focus on enhancing the Online-to-Offline (O2O) customer experience:
- Launching “Max Protection by IT CITY,” a comprehensive smartphone insurance plan offering five key benefits: immediate device replacement within 30 days, screen crack coverage twice within 2 years, unlimited device repairs within 2 years, one battery replacement within 2 years, and lifetime software support.
- Introducing the “IT CITY Reward” program, a loyalty program rewarding customers with points for every purchase. Every 100 baht spent earns 1 point, redeemable for discounts and special rewards.
- Expanding e-commerce capabilities by enabling customers to reserve or purchase products online at www.itcity.in.th and pick them up at any store nationwide, starting in the second quarter of 2025.
- Enhancing the “Smart Voucher” system to offer a wider range of products and redemption options.
Expansion and Store Enhancement
IT CITY plans to open new stores and relocate or renovate existing ones to optimize performance and profitability. The company will also revamp store displays and product layouts to create a more modern and engaging shopping experience.
Top Performing Products
In 2024, IT CITY’s top three best-selling product categories were:
- Smartphones and tablets (58%)
- IT devices (27%)
- IT accessories (7%)
The top three most profitable categories were:
- Smartphones and tablets (48%)
- IT devices (20%)
- Smartphone and tablet accessories (16%)
Embracing Technological Advancements
Sophon emphasized that the IT market is expected to grow in 2025, driven by advancements in AI technology. This technology is enhancing smartphones and computers, offering new possibilities and experiences for users.
“IT CITY is ready to embrace these technological advancements by offering a wide range of new, innovative, and valuable products, coupled with excellent after-sales service,” Sophon concluded. “This commitment to meeting customer needs will ensure our continued and sustainable growth.”
