Unilever, has strengthened its leadership in product innovation with LUX. Expanding its footprint in the bodywash market, Unilever has launched its latest skincare innovation ‘LUX New 5X Gluta Formulation’ boasting the best in LUX shower cream, featuring the power of 5X Gluta Essence to deliver 5 Glow Actions. This introduction will revolutionize the skincare industry with PRO GLOW technology, bringing to life glowing, smooth, and evenly-toned skin. Additionally, the latest LUX STAR ‘Bow’ – Maylada Susri has been announced, embodying LUX’s brand image of modern women: beautiful, radiant, and confident in showing bright and flawless skin. In celebrating its 100th year, LUX is reaffirming its position as Thailand’s leading bodywash brand, dedicated to catering to the ever-changing preferences among Thai consumers while empowering women to embrace their unapologetic and unstoppable beauty in today’s modern world.
For over 100 years, LUX has taken root in the hearts of Thai consumers as a premier bath product, catering to every need with its expertise in crafting skincare products that leave the skin beautifully soft, complemented by exquisite fragrances. LUX’s innovative development stems from a thorough understanding of the body care and cleansing market’s needs. For this latest formulation, the latest LUX innovations were developed from consumer insight analysis and 2024 beauty market trends, focusing on incorporating advanced skincare ingredients paired with long-lasting floral and fruity fragrances and brightness. This endeavor brought to life ‘LUX New 5X Gluta Formulation’, designed for clear, glowing skin. It offers a smooth, even skin tone suitable for all skin types and provides comprehensive skincare benefits beyond regular cleansing. Delivering unstoppable beauty and unveiling radiance, a survey found that 9 out of 10 Thai women felt that after pampering and cleansing their skin with ‘LUX New 5X Gluta Formulation’, their skin felt smoother and skin tone looked even, confirming the superb efficacy of LUX’s latest formulation.
Van Nguyen Thi Bich, Personal Care SEA General Manager & Vietnam Head of Country, Unilever Vietnam stated: “For over 100 years, LUX has stood as a leading brand, championing women’s beauty worldwide through product innovation and development with cutting-edge technology. We take great pride in our enduring relationship with Thai consumers and our brands. We believe that every woman deserves to feel confident and beautiful in her own skin, embracing her unique lifestyle and individuality. With an unstoppable style, nothing can dim your outstanding beauty. With this belief at our core, we constantly strive to deliver excellence to Thai women, and this is the best new formulation in LUX shower cream to date.”
\Pornpan Wisidwutikul, Skin Cleansing Thailand Lead, Unilever Thailand, said: “This new formulation for LUX shower cream marks the brand’s most significant move in three years, addressing the trends and needs of Thai consumers seeking a shower cream infused with advanced skincare innovations. That’s why we believe that the product upgrade to ‘LUX New 5X Gluta Formulation’ represents the pinnacle of LUX shower cream formulas. With a formulation enriched with 5X Gluta Essence for 5 Glow Actions, its benefits bring out radiant skin. In addition, our innovation ensuring superior care cleanses the skin with advanced PRO GLOW technology, incubating clear, smooth, naturally even skin, enriched with a unique fragrance. This product innovation is designed to unlock the unstoppable beauty in every woman.”
The ‘LUX New 5X Gluta Formulation’ is powered by LUX’s exclusive PRO GLOW technology, harnessing the potency of 5X Gluta Essence. This blend, rich in hydroxystearic acid, glutathione, vitamin C, vitamin E, and glycerin, represents a pivotal advancement in innovative skincare, resulting in 5 Glow Actions. From balancing and brightening skin tone to ensuring hydration, it promises smooth, soft, and radiant skin. Supplemented with vital skincare ingredients such as hyaluronic acid, niacinamide, collagen, retinol, peptides, AHA, and BHA, it enhances efficacy and imparts superior radiance. Ready to unveil its latest formulation, ‘Renewed Glow’, it promises glowing, wrinkle-free skin with a delightful and long-lasting scent of cherry. Infused with retinol, it also caters to the demand for youthful radiance.
For its 100th anniversary, LUX hosted a celebration event on April 24, 2024, stepping into the next century of brilliance under the theme ‘LUX UNSTOPPABLE GLOW. #โกลว์ไม่หยุดสุดที่Lux #Luxunstoppableglow’, The event marked the launch of a new formulation for LUX shower cream along with revealing the latest LUX STAR, ‘Bow’ – Maylada Susri. She embodies the brand image of a modern LUX woman: beautiful, radiant, and confident. In addition, LUX further solidified its position as the market leader in body cleansing products, rolling out a comprehensive 360° marketing campaign to raise awareness and foster widespread participation across Thailand, encompassing both online and offline channels. This approach aligns with consumer trends and preferences in beauty, entertainment, and lifestyle.
Experience the allure of radiant skin with ‘LUX New 5X Gluta Formulation’, enriched with 5X Gluta Essence in every formulation, for a smooth, even skin tone, and enjoy the long-lasting fragrance blending floral and fruity notes. Available now at leading department stores and convenience stores nationwide, as well as through online distribution channels and nearby stores.
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