NATUR Corporation moves forward to penetrate the mother and baby market, launching the innovative nipple “NATUR INFINIT” with the concept of One Size Nipple, “a single-sized nipple for babies of all ages”, highlighting the new generation of nipple innovation with the On-Demand Flow Rate (ODFR)™ system to allow babies to adjust their milk needs and control the flow rate of milk by themselves, and is committed to developing innovations to meet the needs of modern mothers who want to breastfeed their babies, capturing a market share of 800 million baht.
Thawee Eksuwancharoen, Chairman of the Executive Board of Natur Corporation Co., Ltd., an innovative developer and distributor of baby products under the brand NATUR, Angel Stony and Toddy, said that with over 30 years of experience in the mother and baby market, Natur has been committed to continuously research and develop baby products to serve high quality baby products with innovations that meet the needs of mothers and babies. The latest launch is the innovative nipple “NATUR INFINIT” which comes with the concept of One Size Nipple,
“One size nipple for babies of all ages”, using the natural principles and wonders of the mother’s breast, allowing babies to feed comfortably at any age without needing site changes. Therefore, the nipple’s texture has been designed and developed to be smooth and soft to give a closest feeling to the natural state of sucking milk from the mother’s breast. In addition, the innovative On-Demand Flow Rate (ODFR)™ system allows babies to adjust their milk demand by themselves.
The multiple C-slit design provides a multi-flow and anti-drip when not in use, which reduces the chances of choking on milk. With Advanced twin anti-colic values, this nipple also reduces colic. The innovative ODFR™ system makes this one size nipple suitable to all babies’ unique sucking preference and Strength, irrespective of age!
“The highlight of the NATUR INFINIT nipple is the new innovation that answers a problem that has never been talked about before: the size of the nipple. This product will solve the painpoint of new mothers who are still confused about choosing the right size of nipple for their baby. It also reduces worriness of mothers about changing the size of the nipple for their baby. Observing whether the current size of nipple is still suitable for their baby is difficult and require certain knowledge. “NATUR INFINIT” helps reduce this confusion and help parent to be hassle-free with a challenge of choosing a right nipple for baby among various sizes.”
The trend of breastfeeding among new mothers is increasing due to the health benefits and the development of the baby’s immunity. The report from UNICEF stating that the global breastfeeding rate is increasing which approximately 48% of infants under 6 months receive a full breastmilk feeding, increased by 10% over ten years. In Southeast Asia, many countries have breastfeeding rates as high as 50%, with support from the government and workplace policies. Thailand is at 29%, which still below WHO target of 50%. This leads to a higher demand for nipples, especially the breast-like nipple.
“Regarding marketing and communication strategies, Natur has continuously collaborated with partners in various campaigns. “NATUR INFINIT” the new innovative nipple has been publicly launched at the Thailand Baby & Kids Best Buy event to create brand awareness and allow consumers to experience and try the product.”
Competition in the mother and child product market is getting more and more competitive, with both domestic and international new brands. However, Natur emphasizes the importance of developing innovations and international quality standards, which helps build consumer confidence and creates an image as the number 1 bottle and nipple brand in the hearts of mothers in this era. This year, the company launched the “NATUR INFINIT” innovative nipple, which was developed to meet the pain points of mothers in feeding milk from a bottle. It received good feedback from the testimonials that this nipple can effectively solve various problems of their babies sucking issue such as sucking refusion, milk spilling, or milk choking.
In 2024, Natur has set two additional investment targets: 1. New product Research and development for advanced innovation. 2. Strengthening the CRM system that allows the brand to understand customer needs, and collect data to analyze for more innovations development.
The value of Baby bottle and nipple market worth approximately 800 million baht, while the overall mother and baby market continues to grow at a high rate with an intense competition. Online channels have a great influence on mothers’ decisions, therefore, high product quality and innovation will help NATUR grow sustainably among the trend of foreign products that continue to be more competitive.
Currently, Natur offers various group of products including baby bottles, nipples, breast milk storage bags, breast pumps, bottle sterilizers, cleaning products, and other accessories. The distribution covers baby stores nationwide, drug stores, wholesale and retail stores, and leading department stores, as well as online sales channels including Shopee, Lazada, Tiktok, and Line Shopping.
Thawee Eksuwancharoen, Chairman of the Executive Board of Nature Corporation Co., Ltd., concluded that last October, the “NATUR” brand won the Mommy’s Choice: Best Baby Bottle & Nipple Product award at the Amarin Baby & Kids Awards 2024, which is the award for the No. 1 mother and baby lifestyle brand in the hearts of Thais (baby bottle and nipple segment) from the votes of more than 30,000 real mothers. The event was organized under the concept of FAMILY Well-Being, which aims to instill the foundation of “well-being” so that the whole family is happy and healthy. For more news and activities, please visit www.facebook.com/NaturCorporation
