BANGKOK – Roojai, a leading digital insurance platform in Thailand, has announced the successful acquisition of DirectAsia Thailand from Hiscox Group. This strategic move brings together a combined portfolio of over 300,000 motor insurance customers, significantly strengthening Roojai’s market presence.
Founded in 2016, Roojai has been at the forefront of transforming the Thai insurance industry by offering simple, affordable, and reliable online insurance solutions. Through its innovative platform, customers can access personalized quotes, customize coverage, file claims, and make payments seamlessly. This customer-centric approach, powered by technology, has earned Roojai widespread recognition and trust.
The acquisition aligns with Roojai’s ambitious growth strategy to expand its customer base and solidify its leadership in the digital insurance market. This follows Roojai’s previous acquisition of FWD General Insurance Public Company Limited in 2023, which was rebranded as Roojai Insurance Public Company Limited in 2024, establishing Roojai as the largest full-service digital insurer in Thailand with a focus on retail insurance products.
“Both DirectAsia and Roojai share a common vision to make insurance simple and accessible, offering competitive prices to safe drivers while maintaining a strong commitment to customer service excellence,” said Nicolas Faquet, Chief Executive Officer of Roojai. “This acquisition will further strengthen our direct-to-consumer business model.”
The acquisition of DirectAsia Thailand will not affect existing policies, claims, or customer service for policyholders of either company.
Roojai remains committed to continuous improvement of its platform and services to meet the evolving needs of customers in the digital age. The company aims to drive the Thai insurance industry forward through innovation, transparency, and tangible value for its customers.
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