Siam Solar Power Distribution Launches, Aiming for Leadership in Thailand’s Solar Energy Market

Siam Solar Power Distribution Co., Ltd. (SSPD), a leading Tier 1 distributor of solar energy products, has officially launched its business in Thailand, announcing its vision to become the leader in comprehensive solar energy equipment distribution and aiming to expand its market to six regions across the country this year.

Growth of the Solar Energy Market in Thailand

The solar energy market in Thailand is rapidly expanding, driven by the government’s clean energy promotion policies that aim to increase the proportion of electricity production from renewable energy to 50% by 2030. This has created significant business opportunities for companies like SSPD to offer high-quality and affordable solar energy products and services.

Zarni Win Htet, Chief Executive Officer (CEO) of SSPD, said, “We decided to invest in Thailand because we see a lot of room in the market. We don’t see this as a Red Ocean, but as a Blue Ocean where we can differentiate ourselves.”

SSPD’s Mission and Vision

SSPD focuses on distributing solar energy equipment from world-leading brands and providing comprehensive installation and maintenance services, aiming to become a distribution hub for various regions across the country.

“We are not just equipment sellers, but we want to be partners with our customers by providing financial support, training, and comprehensive after-sales service,” added Htet.

Comprehensive Products and Services

SSPD offers premium products from leading global Tier 1 brands such as Deye, Solis, Trina Solar, DASolar, and SHARK Topsun at accessible prices. The company also plans to import more of the best brands and green energy technologies to lead Thailand into a sustainable future.

SSPD is committed to developing solar energy storage solutions suitable for residential, SME, and agricultural sectors, helping users become energy self-sufficient and significantly reduce electricity costs.

Business Goals and Market Expansion

SSPD aims to capture 20-25% of the market share from the brands it distributes, which is considered a satisfactory number for a newly established company.

In addition, SSPD plans to expand its partnerships with business partners both domestically and internationally to strengthen its business and expand its customer base.

“We are ready to invest more, and if we sell more, we will invest more, perhaps adding 10-20% of sales,” said Htet.

Operations and Future Business Plans

SSPD officially started its operations in May 2024, after registering the company and making various preparations since last year. The company has already started selling products to some customers and expects to sign contracts with several major business partners soon.

This year’s business plan focuses on increasing the efficiency of after-sales service and building long-term relationships with customers, as well as strengthening the brand’s recognition in the market.

In the next 3-5 years, SSPD plans to expand its services in the business sector and expand its customer base further, especially in the commercial and industrial sectors that require substantial use of renewable energy.

Commitment to Clean Energy Development

SSPD is committed to distributing high-quality solar energy products in Thailand, selecting products from world-leading brands such as Deye, Solis, Trina Solar, and DAS Solar, which are recognized for their modern technology and reliability.

SSPD’s vision is to make solar energy accessible and cost-effective for everyone, committed to developing and supporting the use of renewable energy in Thailand by offering quality products and comprehensive services, ensuring customers’ confidence in every investment.

The company’s mission is to make solar energy accessible, affordable, and reliable, supporting Thai communities and businesses to move towards a sustainable future.

The Global Renewable Energy Market

The renewable energy market is growing rapidly in all regions due to policy pressures on the environment that are becoming increasingly stringent. Technology is being developed to respond to the reduction of carbon in manufacturing and in the world’s major industries that are struggling with global warming that creates problems in all dimensions.

In particular, solar energy is the fastest growing source of renewable energy. The price of solar panels has fallen by more than 80% in the past 10 years, and the use of rooftop solar and large solar farms has continued to increase.

The global renewable energy market in 2024 is projected to be worth US$1.35 trillion and has an average annual growth rate (CAGR) of 8-10%, with China, Europe, and the United States still leading in the production and use of renewable energy.

The cost of producing energy from ‘clean energy’ has fallen significantly over the past 10 years with advanced technology, and it is expected that the use of clean energy will grow exponentially, replacing traditional energy.

Therefore, the use of “clean energy” is a trend that has been accepted and supported at the international level. The world has cooperated to reduce emissions of ‘carbon dioxide (CO2)’ and support investments in clean energy to improve the climate.

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