Thailand Privilege Card Revamps Strategy to Attract High-Quality Foreigners, Boost Thai Economy in 2025

Thailand Privilege Card a provider of exclusive long-term resident visas with premium benefits under the Tourism Authority of Thailand (TAT), announced strong 2024 revenue growth driven by new member acquisition and retention through exceptional experiences. The company leveraged integrated communication strategies, both domestically and internationally, across online and offline channels to reach potential customers. Thailand Privilege Card remains committed to enhancing benefits and services to cater to the lifestyles of long-term foreign residents in Thailand.

The overall performance of Thailand Privilege Card in 2024 has met our targets, reflecting the success of our multi-faceted approach. This includes product development, such as the launch of the new ‘Bronze Card’ membership tier with a starting fee of 650,000 baht. This card offers essential benefits like Fast Track Immigration services and an Elite Personal Assistant (EPA) to enhance convenience and cater to long-term residents.”

Furthermore, company expanded partnerships with leading businesses across various lifestyle categories, including Stay, Travel, Leisure, Health & Well-being, and Wealth, to maximize member satisfaction and elevate their experience. And also organized roadshows in various countries to promote our membership and participated in trade fairs. Collaborations with General Sales and Service Agents (GSSAs) further strengthened brand awareness and drove sales in target markets. These efforts have resulted in a current membership of 37,603,

For 2025, Thailand Privilege Card will continue to expand its membership base by focusing on existing and new target markets such as Russia, India, the Middle East, Myanmar, Korea, and other high-potential countries. The company will leverage new communication channels, enhance services, and forge partnerships, such as the collaboration with BDMS as a Health & Wellness partner. This partnership aims to penetrate new markets like the Middle East, which has high purchasing power and prioritizes health and wellness, including those seeking medical tourism, further supporting Thailand’s economy and tourism sector.

They are confident that our strategies will attract high-quality foreign nationals for long-term stays in Thailand, contributing significantly to the Thai economy and reinforcing the country’s position as a world-leading destination for long-term residence.

Thailand Privilege Card offers 5 membership tiers:

• BRONZE: Starting tier, 650,000 baht fee, 5-year membership.
• GOLD: 900,000 baht fee, 5-year membership, 20 annual reward points.
• PLATINUM: 1.5 million baht fee, 10-year membership, 35 annual reward points.
• DIAMOND: 2.5 million baht fee, 15-year membership, 55 annual reward points.
• RESERVE: Exclusive tier for Ultra High Net Worth individuals, 5 million baht fee, 20+ year membership, 120 annual reward points, and bespoke services. Membership is limited to 100 per year.

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